At Corum, the very first mention of the name, ‘Admiral’s Cup’, dates back to the 1960s, with a model that was… square (but still water-resistant), and which had a picture of a regatta sailboat and the name ‘Admiral’s Cup’ engraved on the case back. But the origin of the current form of the Admiral’s Cup comes from a model released in 1978 called ‘Lion Heart’, whose 12-sided bezel is, in a way, the ancestor of today’s famous dodecagonal bezel. Starting in 1983, the watch took its current name because of its association with the first Mumm Admiral’s Cup, considered to be the most “aristocratic of the international sailing races.” This watch would do very well for Corum in the following years by becoming a sort of fetish of the sailing world.
Today, Corum has become the official timer of the circumnavigation of the world by Gipsy Moth IV, and a partner in events organized by the French constructor, Bénéteau.